LeBron James has cooked up quite speculative whirlwind over where he is going to go. It has become such a spectacle that sponsors and media are bending over backwards to be the ones associated with him when he makes “his revelation”.
Microsoft is the latest big player to throw in their name in the ring. Bing is already the Official Search Engine Provider of James’s website. But now it has offered to sponsor what can only seem to be the most ridiculous and pompous gesture of all – “The Decision”.
The fact that LeBron James is taking a one hour special on primetime TV to announce who’s request he will consider is atrocious. The fact that ESPN did one of those backward bending exercises is even more atrocious. ESPN agreed to give him the slot, let him pick his own interviewer and let him sell the sponsorship rights to whomever he preferred to. However, in James’s defense, the proceeds from the sponsorship will all go to charity (The Boy & Girls clubs of America).
All this (apart from the charity angle) is causing public opinion to turn sour on James. The program will essentially be a self-promoting slot of James where he will also plug his sponsors. The whole thing is taking on the look and feel of Pro Wrestling. In the event that all of this does end badly, it won’t look too good on him or his sponsors either (i.e. Bing). So should Bing really get involved in this?

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